Ebook High-Hanging Fruit: Build Something Great by Going Where No One Else WIll
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High-Hanging Fruit: Build Something Great by Going Where No One Else WIll
Ebook High-Hanging Fruit: Build Something Great by Going Where No One Else WIll
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Audible Audiobook
Listening Length: 6 hours and 51 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: Recorded Books
Audible.com Release Date: July 19, 2016
Whispersync for Voice: Ready
Language: English
ASIN: B01HS77LZO
Amazon Best Sellers Rank:
When Mark said that he was going to write a book about starting ZICO, I thought, well that's great, but it is not going to interest the average reader. I I was totally wrong. This book is not only about all the struggles and conflicts that Mark, and his wife Maura, went through to bring this very unconventional beverage to market, it is about the open and honest conversations these two had to clarify their goals and objectives, based on their shared values and their desire to start a business that they could both embrace with "passion". These are life lessons that can benefit everyone.Not only is this story well written, but it is a page turner at times. Even though I knew the outcome, I was totally engrossed in the battle that Mark had to wage with the "Big Beverage Guys" and very impressed that he had the courage to stand up for what he believed in. And there is another sub-text to this book. Mark wants to encourage young entrepreneurs to reach higher than the bottom line. He believes that if they remain true to their core values, they can be successful and bring about social change. Mark and Maura are living out this message..
An amazing book about Mark Rampolla about his creation of Zico Coconut Water 🌴.Mark shares his story about working as a President for International Paper in San Salvador, living with his wife and 2 children. They made a lot of money. But with his service in the peace corps and love for helping others. He founded coconuts as his inspiration and a niche to start a potential coconut water business.He left his job as president in the early 2000's and move to New York/ New Jersey to start his creation of Zico Coconut water. Health drinks were slowly at the rise in the U.S as more people wanted to become more health conscious. What I really love about this book is the story of becoming an entrepreneur. Reading about the struggles, happiness, and opportunities when running a business. It is not easy at all! If you learn from your mistakes, seek opportunities and never quit. You can eventually lead to the level of success!
Excellent read that provides a glimpse into the world of wellness-centered entrepreneurialism. I found invaluable insights towards many aspects of the product development and distribution process, etc and felt encouraged by the author. Mark's way of thinking is commendable for how he and his wife set up the brand, the company, and what it stands for. Zico is a great role model for other brands to learn from.
As a founder and President of a startup beverage company I pre-ordered this book at the recommendation of another CPG entrepreneur. As soon as I picked it up, I could not put it down as it is a true representation of the trials and tribulations of a small consumer brand in the hyper-competitive beverage space. Although my company is still in the "Give Until it Hurts" stage, the book gave great perspective that any entrepreneur would gain from.Karsten IdsalCo-Founder and PresidentHapi Drinks, Inc.
I have read them all and this one tops my list! If you are thinking about launching any life venture I would recommend reading this. It arrived yesterday and I was unable to put it down.
Enjoyed the real story, told so truthfully. Great lessons on setting up a beverage business with integrity. Recommend to drinks business people and entrepreneurs.
I'm an entrepreneur at heart and I love books like this one! If you are like me, you will find this to be a page turner. It's inspiring and insightful. I've had the pleasure of meeting the Rampolla family and I was so impressed with their humble sincerity.
I absolutely loved this book and finished it in one sitting. Mark provides an unfiltered, personal, and behind-the-scenes look into what it takes for a CPG company to be successful. As someone in a leadership position at a beverage startup myself, I'd make this required reading for anyone running or considering launching a CPG brand.
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