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The Designing for Growth Field Book: A Step-by-Step Project Guide (Columbia Business School Publishing), by Jeanne Liedtka Tim Ogilvie
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Review
In a clear and simple style, this book shows how designing thinking has been applied successfully to address complex and very different problems in a variety of organizations, both for- and not-for-profit. The ten cases in the book provide creative and innovative applications of the design principles, providing sufficient detail to be of use to readers in their own planning processes. The book provides sufficient depth to be of value to the graduate professional classroom while being simple and clear for immediate use by managers.--Toni Ungaretti, Johns Hopkins University-
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About the Author
Jeanne Liedtka is a professor at the Darden School of Business. Her other books include The Catalyst: How You Can Become an Extraordinary Growth Leader and The Physics of Business Growth.Tim Ogilvie is cofounder and CEO of Peer Insight, an innovation strategy consulting firm based in Washington, D.C.Rachel Brozenske is vice president of Allison Partners, an organizational development consulting practice in Charlottesville, and a lecturer at the Darden School of Business.
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Product details
Series: Columbia Business School Publishing
Paperback: 144 pages
Publisher: Columbia University Press; Spi edition (January 14, 2014)
Language: English
ISBN-10: 023116467X
ISBN-13: 978-0231164672
Product Dimensions:
9 x 0.5 x 9 inches
Shipping Weight: 14.1 ounces (View shipping rates and policies)
Average Customer Review:
4.3 out of 5 stars
25 customer reviews
Amazon Best Sellers Rank:
#136,799 in Books (See Top 100 in Books)
Design Thinking is a hot ticket right now. This is just what it says it is - a "fieldbook." It sets out a simple, systematic 15 step process and provides a set of tools to guide anyone through the design thinking process. The process is based on generating answers to 4 key questions -- What Is? (the status quo and the problems with it) What If? (the possible solutions) What wows? (what attracts customers to prefer it as the solution) What works? (features and functionality of the solution that solve the problem). Simple? And clever. The book also provides 18 tools to implement the 15 steps.I took the author's Coursera course. I recommend the course and this book to anyone who is considering using -- or merely becoming knowledgeable about -- Design Thinking.
I took Professor Liedtka's online course, Design Thinking for Business Innovation, last year and really enjoyed it. I've read the Designing for Growth book and this is a great compliment to it. If you took the class, some of these templates were available early but I'm glad I have the paperback version now.Design thinking is a hot topic right now. Liedtka and Ogilvie have created an accessible and pragmatic toolkit for field work. Employees and entrepreneurs everywhere that are eager to try a new approach to creating customer value should check it out. I highly recommend it.
I am just getting into using Design Thinking in my projects at work, and this book provided an fantastic, easy to understand guide through using the tools with Design Thinking. Very easy to read and implement.
A pragmatic book that explains in a simple and easy way how to apply design tools into your business.This book is for managers and business individuals that would like to use design thinking tools to fostering innovation and growth into their companies.From a startup to a large multinational, the tools can be applied to any scenario with the adequate political environment.The book has several tool exercises so you can also test your knowledge on design thinking.
I'm embarking for the first time on a large and complex design and business transformation project. Designing for Growth, the reference book and this Field Book, have given me a fantastic and very practical roadmap for the User Experience (UX) part of the project that I am leading. I particularly like the combination of design templates and steps, with the project management items, ex: the Design Brief. I am so glad I found this book.
Came on time, very useful for our work.
I loved the pragmatic approach and the insightful documents and templates included. Very helpful to move from ideas to practice. Valuable toolset
Good explanation of DT and i expected more visual inspiration in the book. Simple and very well structured. Good for DT beginners.
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